the color of swim

a classic piece.
perfected.

finally...

shop blú

SEAMLESS DESIGN FOR MAXIMUM COMFORT

BREATHABLE FABRIC + ADAPTABLE DESIGN

INNOVATIVE LINER SUPPORT SYSTEM

LONG LASTING COLOR- FADE TECHNOLOGY

modern swimwear for modern people.

say goodbye to basic & embrace blú. swimwear reimagined by two mothers who know.

comfortable luxurious supportive sustainable

fit for an olympian

This suit is snug, secure and perfect for any type of swimming... especially laps! The waistline and strap are extremely comfortable. 

Matti Rajakylä, former Finnish Olympian

blú is the best

I’m an athlete and love how I can go seamlessly from swimming to running to biking in my blú suit.

Brendan O'Reilly, customer

everyone loves them

Just tried on my suit this morning, never felt anything so comfortable! 

Thomas J. Sullivan, Co-Owner of Condon Sullivan Wealth Management